LONG FORM COMMERCIAL

AGUA FRIA - “The Enchanted Alternative”

We’re not asking you to sell a product—we’re asking you to build a world around it. A feeling. A ritual. A reason it exists.

Create a 2–4 minute cinematic spec commercial that positions our fictitious brand Agua Fria as a premium, THC-infused alternative to alcohol—rooted in New Mexico, elevated through storytelling.

This is a brand film. Not a product demo.

CLOWD RULES 

  • Minimum 75% AI-Generated Content

  • You may only use:

  • You may NOT use:

    • Existing brands, campaigns, or recognizable IP

    • Celebrity likenesses (real or synthetic)

    • Stock content without proper rights

·       Music must be Original composition OR AI-generated

  • Optional Voiceover Must be original or AI-generated 

Agua Fria is:

  • THC-infused beverage

  • wellness-forward alternative to alcohol

Your film must:

  • Portray THC as balanced, intentional, lifestyle-driven

  • Avoid:

    • Irresponsible consumption

    • Cliché cannabis visuals 

TIMELINE

May 29, 2026 

Opening Date 

June 29, 2026

Earlybird Deadline

Aug 19, 2026

Regular Deadline//Student Deadline 

Sep 2, 2026

Notification Date Finalists

Sept 16

Final judging

Sep 18, 2026

Student Winner Announced

October 7-8, 2026

Event Date