AI expands access to filmmaking for resource-constrained creators. But as efficiency becomes the industry’s north star, creativity risks being overwhelmed by a deluge of low-effort, AI-generated content.

A Filipino man walks through the backyard of his childhood home in rural Hawai’i, his footsteps swooshing through the grass. Birds chirp, contributing to the tropical din, as he approaches a shrine at the base of a starfruit tree. He bends to inspect a framed black-and-white photograph of a woman, her hair in a 1950s side part.

Matthew McConaughey weighed in on what the future of Hollywood will look like as the industry embraces artificial intelligence, saying actors should prepare for the day that they’ll have to compete against computer-generated personalities at the Academy Awards.

ByteDance is working to strengthen safeguards in its Seedance 2.0 video-generation tool after it received global blowback for alleged intellectual property (IP) violations, the Chinese short-video giant said on Sunday.

The controversy focuses on the TikTok owner’s alleged use of copyrighted content to train its artificial intelligence model, as videos of Hollywood celebrities, Disney characters and comic book heroes generated by Seedance have flooded the web in recent days.

Unlocking Film Production: Roger Avary on AI’s Impact

Roger Avary, co-writer of “Pulp Fiction,” recently shared his stunning transition from traditional filmmaking to launching his AI production company, General Cinema Dynamics. Here’s what he revealed on the “Joe Rogan Experience”:

Grace comes to the major studio as generative AI poses both risk and opportunities for evolving media and entertainment content production across Hollywood.

Lionsgate has named Kathleen Grace as its first chief AI officer to lead the studio’s strategy for leveraging new generative AI technology in filmmaking.

The studio behind those AI Coca-Cola ads launched a master class session to teach people about the technology.

While everyone in Hollywood is talking about artificial intelligence, few truly understand its capabilities. Secret Level wants to change that.

John Gaeta, the VFX veteran who won a visual-effects Oscar for "The Matrix," believes there's a potentially huge audience for curated, high-quality films and series created with the help of generative AI technologies.

Filmmaker Darren Aronofsky used AI to travel back in time 250 years ago to the American Revolution. But he tapped real-life human actors to provide voices in documenting key events of the country's foundational conflict.

Everyone knows it’s hard to get college students to do the reading—remember books? But the attention-span crisis is not limited to the written word. Professors

“With regard to Generative Artificial Intelligence and other digital tools used in the making of the film, the tools neither help nor harm the chances of achieving a nomination. The Academy and each branch will judge the achievement, taking into account the degree to which a human was at the heart of the creative authorship when choosing which movie to award.”

Google.org announced a $2 million investment in the Sundance Institute to establish a three year AI Literacy Initiative, aiming to train over 100,000 artists in foundational AI skills. At a time when only 25% of media companies are investing in AI training, this partnership represents a shift toward democratizing access to AI education for independent filmmakers worldwide.

As Hollywood continues to grapple with the threat and adoption of AI, a group of 18 industry insiders have banded together to form the Creators Coalition on AI. The effort, a first of its kind, is backed by the signatures of more than 500, a diverse list growing by the hour that includes Oscar winners, filmmakers, show runners, writers, below-the-line talent and creative professionals from all corners of the business.

Known as CCAI, the group launches with a mission to serve as “a central coordinating hub to upgrade our industry’s systems and institutions.”

Scale gives creative breathing room (if done right). Right now, legacy studios are squeezed by debt loads, fragmented distribution windows, and shrinking theatrical margins. Warner Bros, with its recent box office smashes and IP (A Minecraft Movie, Superman, The Conjuring, F1, Weapons, etc.), already has enormous leverage. Netflix brings deep pockets, global reach, and agility. That means franchise risk can be spread across territories, experiments funded at smaller scale, and prestige projects subsidized by volume hits.

A February 2025 YouGov poll delivered findings that initially seem contradictory: 86% of consumers demand disclosure when AI appears in media production, yet 61% consider AI use during filmmaking acceptable or have no strong opinion. The tension between these numbers reveals something more nuanced than simple acceptance or rejection. Audiences distinguish sharply between AI as creative tool and AI as human replacement.

Hollywood faces its most consequential year since the 2023 strikes as AI reshapes production economics, labor protections, and creative workflows. The industry enters 2026 with SAG-AFTRA negotiations beginning February 9, Disney defending its $1 billion OpenAI investment to shareholders, and federal authorities challenging state AI likeness laws that protect performers. These pressure points converge to create both uncertainty and opportunity for filmmakers navigating AI integration.

James Woods' late December 2025 warning about AI replacing actors resurfaced across media outlets this week, reigniting debates about synthetic performers in Hollywood. His Fox News interview, originally broadcast December 29, gained renewed attention around January 9, 2026, as the entertainment industry grapples with rapid AI advancement.

Major studio signals shift from observing to actively hiring AI filmmakers.

Lionsgate has moved beyond discussing AI filmmaking to actively recruiting creators who use generative tools. Brad Haugen, the studio's Executive Vice President of Digital Strategy and Growth, told panels at CES 2026 that internet native creators represent the next generation of auteur directors.

Hollywood, the dream factory, is having a nightmare. From picket lines to pitch meetings, the film industry is gripped by existential dread. But this time, it’s not a new streaming service or box office slump—it’s AI. Artificial Intelligence. Specifically, generative AI tools now capable of creating scenes, scripts, characters, and even performances that were once the exclusive domain of flesh-and-blood artists.

Everyone in Hollywood is standing around the pool in their bathing suits. Early in 2026, someone's going to jump in.

That's how Jason Zada, CEO of AI studio Secret Level, describes the current moment in entertainment. His company is launching an AI powered production platform in 2026, betting on "a resurgence in indie films and stories that previously couldn't be told." Disney just invested $1 billion in OpenAI, licensing 200 characters for Sora. The Visual Effects Society published AI chapters in their official handbook. And Gartner analyst Chris Ross told TheWrap that "2025 is really an onramp to what we're going to see in 2026."

A post production technician in Dongyang, China faces a problem familiar to budget filmmakers: creating epic battle sequences with few actors and less time. Zhang Shiyu's solution arrives not from traditional VFX studios but from artificial intelligence systems that generate entire armies of digital performers in minutes.