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Indie film from director Doug Liman and producer Ryan Kavanaugh disclose in U.K. casting notice the intent to use advanced tech tools in production

The casting notice states actors that the film’s producers reserve the right to “change, add to, take from, translate, reformat or reprocess” their performances using “generative artificial intelligence (GAI) and/or machine learning technologies,” including to adjust lip, facial and body movements. It confirms that AI won’t be used to create a “recognizable and identifiable digital replica” of an actor’s voice or likeness without “prior written consent.”

In a statement, producer Ryan Kavanaugh told Variety: “We were very cautious, sensitive and overly protective of our actors to make sure we only use performance capture AI which means that we will not have any AI-generated actors that do not exist. AI is a tool we’re using to make the filmmaking process more efficient while maintaining all department heads’ jobs, all actor jobs and hopefully helping to grow the industry in a positive way.”

Curt Doty

Curt Doty is a former NBC Universal creative executive and award-winning marketer. As a creative entrepreneur, his sweet spot of innovation has been uniting the worlds of design, content and technology. Working with Microsoft, Toshiba and Apple, Curt created award-winning advanced content experiences for mobile, eBooks and advertising. He has bridged the gap between TV, Film and Technology while working with all the movie studios and dozens of TV networks. Curt’s Fortune 500 work includes content marketing and digital storytelling for brands like GM, US Army, Abbott, Dell, and Viacom.

https://www.curtdoty.co
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