Some Film & TV Companies Imposing “Strict Internal Controls” On Artificial Intelligence
Seedream 5 Lite: Curt Doty
Max Goldbart, Deadline
Some UK film and TV industry organizations are imposing “strict internal controls” around artificial intelligence, according to a new report from training body ScreenSkills.
The report, which examined skills gaps in the industry and found many to be predicting layoffs in the near future, focused heavily on AI and its adoption in film and TV.
According to interviewees in the report, “some organisations” in the industry are imposing “strict internal controls” on AI, “especially around copyright risk, leading to limited use.”
“Adoption levels [of AI] vary widely,” the report said. “Others rely on AI daily for back-office efficiency, using tools for coding help, spreadsheet automation, social media monitoring, or generating early concept, casting, or pitch materials. AI was broadly considered valuable for time consuming or repetitive tasks, but risky for activities where factual accuracy, creative intent, or legal clarity are critical.”
The report carried quotes from people working in the industry including one high-end TV employee who predicted: “AI will replace almost the entire department in the long run.”
AI is a hot button topic at present and its merits and pitfalls have been debated for years now. Unsurprisingly, the report focused on some areas that it will never replace, such as “interpersonal skills.”
In the post production and VFX sector, which is probably the area most impacted by AI, “Interpersonal skills were mentioned most frequently when respondents were asked which skills have become critical to the department they work within, due to new and emerging technologies,” the report added. “The perceptions around AI were more variable with early adopters – such as those working in animation, post-production and visual effects (VFX) – being clearer on how it could impact their respective workforces and a higher percentage being more confident it could result in redundancies.”
