OpenAI plans to launch its Sora video tool in ChatGPT

Written By Curt Doty

Reuters

OpenAI plans to soon launch its AI video generator Sora ​in ChatGPT, The Information reported ‌on Tuesday, citing people familiar with the matter.

Sora, which expanded OpenAI's foray into multimodal ​AI technologies, competes with ​text-to-video tools from Meta (META.O) and Alphabet's ⁠Google (GOOGL.O).

While text-centric AI models have ​been adopted at home and at ​work, those specialized in generating videos and pictures represent the next frontier in the ​technology's potential for disruption.

OpenAI launched ​Sora as a standalone app in September ‌2025. ⁠The app lets users create and share AI videos that can be spun from copyrighted content and ​shared to ​social ⁠media-like streams.

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Curt Doty

Curt Doty is a former NBC Universal creative executive and award-winning marketer. As a creative entrepreneur, his sweet spot of innovation has been uniting the worlds of design, content and technology. Working with Microsoft, Toshiba and Apple, Curt created award-winning advanced content experiences for mobile, eBooks and advertising. He has bridged the gap between TV, Film and Technology while working with all the movie studios and dozens of TV networks. Curt’s Fortune 500 work includes content marketing and digital storytelling for brands like GM, US Army, Abbott, Dell, and Viacom.

https://www.curtdoty.co
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