Can Silicon Valley Fix Hollywood?

Midjourney: Curt Doty with apologies to Dario Argento and Tinto Brass

Why Netflix Buying Warner Bros Could Be a Win.

Imagine this: Netflix, the streaming giant, acquires Warner Bros. That sounds like hyperbole. But in an age of consolidation, vertical integration, and arms‑race content spending, maybe it’s not just inevitable - maybe it’s smart. Before you jump to “media monopoly bad,” hear me out.

Scale gives creative breathing room (if done right). Right now, legacy studios are squeezed by debt loads, fragmented distribution windows, and shrinking theatrical margins. Warner Bros, with its recent box office smashes and IP (A Minecraft Movie, Superman, The Conjuring, F1, Weapons, etc.), already has enormous leverage. Netflix brings deep pockets, global reach, and agility. That means franchise risk can be spread across territories, experiments funded at smaller scale, and prestige projects subsidized by volume hits.

Contrast that with sub‑scale studios that must chase each hit to survive — which pushes them toward safe formulas and reboots. The combined entity could support more risks.

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Curt Doty

Curt Doty is a former NBC Universal creative executive and award-winning marketer. As a creative entrepreneur, his sweet spot of innovation has been uniting the worlds of design, content and technology. Working with Microsoft, Toshiba and Apple, Curt created award-winning advanced content experiences for mobile, eBooks and advertising. He has bridged the gap between TV, Film and Technology while working with all the movie studios and dozens of TV networks. Curt’s Fortune 500 work includes content marketing and digital storytelling for brands like GM, US Army, Abbott, Dell, and Viacom.

https://www.curtdoty.co
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