John Gaeta's Escape.ai Launches Streaming Apps for 'Prestige' AI-Generated Content

Written By Curt Doty

Courtesy of Escape.ai and Variety

By Todd Spangler

Wait, can there be such a thing as "prestige" AI content?

John Gaeta, the VFX veteran who won a visual-effects Oscar for "The Matrix," believes there's a potentially huge audience for curated, high-quality films and series created with the help of generative AI technologies.

Call it an anti-slop play: Gaeta's escape.ai has built a streaming service dedicated to monetizing next-generation entertainment and interactive experiences built with AI, video-game engines and other modern production tools. "This is the prestige destination for cutting-edge generative AI content, but that's not what we call it -- we call it 'Neo Cinema,'" says Gaeta, in a seeming nod to the hero of "The Matrix" movies.

Now, after launching on the web a year ago, escape.ai is coming to connected TVs. Through a distribution deal with Play.Works, a provider of CTV games and video, apps for "Escape: Neo Cinema and Beyond" are available on Roku and the Roku Channel, Amazon Fire TV, LG and Samsung smart TVs. All together, the four platforms represent more than 400 million active devices worldwide. An escape.ai streaming app for Apple TV is next in the queue, Gaeta says.

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Curt Doty

Curt Doty is a former NBC Universal creative executive and award-winning marketer. As a creative entrepreneur, his sweet spot of innovation has been uniting the worlds of design, content and technology. Working with Microsoft, Toshiba and Apple, Curt created award-winning advanced content experiences for mobile, eBooks and advertising. He has bridged the gap between TV, Film and Technology while working with all the movie studios and dozens of TV networks. Curt’s Fortune 500 work includes content marketing and digital storytelling for brands like GM, US Army, Abbott, Dell, and Viacom.

https://www.curtdoty.co
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