ByteDance ‘strengthening safeguards’ after Seedance AI video controversy

Written By Curt Doty

By Vincent Chow

Pledge comes after Hollywood, governments speak out against tool amid deluge of video clips featuring celebrities, copyrighted characters.

ByteDance is working to strengthen safeguards in its Seedance 2.0 video-generation tool after it received global blowback for alleged intellectual property (IP) violations, the Chinese short-video giant said on Sunday.

The controversy focuses on the TikTok owner’s alleged use of copyrighted content to train its artificial intelligence model, as videos of Hollywood celebrities, Disney characters and comic book heroes generated by Seedance have flooded the web in recent days.

On Saturday, Disney sent a cease-and-desist letter accusing ByteDance of a “virtual smash-and-grab of Disney’s IP”, as its new model can purportedly generate videos of Disney-owned characters from the Marvel and Star Wars universes, a source told the South China Morning Post.

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Curt Doty

Curt Doty is a former NBC Universal creative executive and award-winning marketer. As a creative entrepreneur, his sweet spot of innovation has been uniting the worlds of design, content and technology. Working with Microsoft, Toshiba and Apple, Curt created award-winning advanced content experiences for mobile, eBooks and advertising. He has bridged the gap between TV, Film and Technology while working with all the movie studios and dozens of TV networks. Curt’s Fortune 500 work includes content marketing and digital storytelling for brands like GM, US Army, Abbott, Dell, and Viacom.

https://www.curtdoty.co
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